TBS Logo

What Does Impressions and Engagement Mean on Instagram

Table of Contents

Social media apps seem easy to use, but sometimes we may need clarification about tackling their analytics. However, by properly understanding how to use their analytics, we can definitely go pro on social media apps.

In this blog post, you’ll learn What Does Impressions and Engagement Mean on Instagram, as well as how to increase impressions on Instagram, so we make sure that you’ll use Instagram analytics easily and optimize the algorithm to work in your favor.

So, let’s dive into what impressions and engagement mean on Instagram!

What Does Impressions Mean on Instagram?

Impressions mean image

Whatever content and ads you post on Instagram should be of high quality and attractive; the reason is that the more your content or campaign becomes attractive, the more your Instagram audience will be drawn to it.

Related Post: How to Deactivate Instagram on iPhone

Instagram impressions refer to “the total number of times your ads, post or content was dislayed to users.” The majority of people are confused about the difference between impression and reach on Instagram. In simple terms, Reach on Instagram mean “how many unique users saw your content or post,” while impression on Instagram means “how many times your post or content was dislayed to a single user.”

Here are some examples that will help you to clear any confusion regarding impression and reach on Instagram.

So here we go!

  • Reach means the number of unique users who saw your post or content. This metric measures the unique users who have seen your post.
  • Impression means the number of times your post was displayed, regardless of whether the same user viewed it multiple times. If a single user returns to your post ten times, your post would technically count as ten impressions. Remember that; This metric doesn’t measure unique users.

What are Impressions On Instagram

Credit (https://www.youtube.com/watch?v=L9oljvQcEYE)

What Does Engagement Mean on Instagram?

Engagement on Instagram means “when a user interacts with your content through likes, comments, save, shares, link clicks and mentions.”

If you’re a brand creator and running your own business, so engagement is everything because it determines how connected you are with your audience, so don’t ignore this metric because it’s of great value.

Why Engagement Matters on Instagram?

Do you know how Instagram determines the value of your content or post? It’s actually based on the amount of engagement you receive on your post or campaign. It depends on how well your post works on social platforms and how many people are interested in it.

If you’re a creator of any post or content and receive a lot of likes, comments, shares, and saves, it signals to Instagram that your content is incredibly valuable. As a result, Instagram shows your post to other people; then, you’ll rank in hashtags and increase the chances of random users coming across your post or content.

As Instagram becomes more competitive, it has become extremely difficult to grow on the platform. However, it’s only possible through the number of high levels of engagement you get from the users. That’s why engagement matters a lot on Instagram, as it indicates how much people love and appreciate your post.

How to Increase Impressions on Instagram

If you want to increase the impressions of your upcoming brand and business on Instagram, read these useful tips and follow them. Then, you’ll be able to boost your Instagram impressions successfully.

Always Use New Hashtags

The first tip is to always use new hashtags to boost your Instagram impressions. By using new hashtags every time, your post will be introduced to a new audience, and that new audience may engage with your post, which increases the chances of getting more impressions on Instagram.

Hashtags play an important role in your post. Determining which hashtags we should use in our posts can be confusing, so let’s clear up the confusion!

Keep these hashtags categories in your mind when creating the post:

  • Location hashtags are used for cities, countries, places, and neighborhoods
  • Branded hashtags are used for events, campaigns, and your brand
  • Industry hashtag is for your business niche
  •  Community hashtag is for a specific group of people
  • Descriptive hashtags are used for the content of your real post

Ask Any Question in the Caption

Try asking a question that is relevant to your post. By doing so, you can encourage the audience to leave comments on your post; when the audience engages with your content, it can help you to increase your Instagram impressions.

Post at the Instagram Peak Time

Posting during peak time on Instagram can help you reach a larger audience, and you automatically boost your Instagram impressions. You just need to note the timings of your followers when they are most active. Then post your ads or content.

Use Instagram Ads in the Post

Working with Instagram ads can help you reach more audiences, and you can get your account in front of more new people, so consider using relevant keywords while creating the ad and targeting an ideal audience.

Like, Comment and Share on Another Posts

Liking, commenting, and sharing other people’s posts can not only boost their Instagram impressions but can increase your own metrics when you engage with new users by liking, commenting, and sharing, so it encourages them to reciprocate. Conversation through comments can build relationships among other Instagram users, which can ultimately help increase your Instagram impressions.

Use Clear and Attractive Images

Before uploading your post, make sure that the image of your post, ad, or content is clear. Ensure that your audience can see the post clearly. Remember that the more your followers will like your post, the higher your chances of increasing your Instagram impressions.


What does impressions mean on ig?

On Instagram, impressions mean how many times your content or post was shown to users. If your post is shown to the same person 20 times, then your impressions count as 20.On Instagram, impressions mean how many times your content or post was shown to users. If your post is shown to the same person 20 times, then your impressions count as 20.

How to see impressions on Instagram?

Go to your profile and click on the insights action button. Tap on the metric under your shared content or post for a more detailed description.

How to see impressions from hashtags on Instagram?

You just need to see under the impression metric; then you’ll find ‘from hashtags,’ which shows you how many users found your post or content by the hashtags you used.